A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.
BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress this week to quantify how big the mobile industry is poised to become.
A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion.
AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes DirecTV's advertising operations) has partnered with Opera Mediaworks to offer clients the ability to have the same campaign run across television and mobile.
Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative.
Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile advertising beyond smartphones and tablets.