Chinese Consortium’s $1.2 Billion Deal to Buy Opera’s Ad Business Falls Through
Performance Marketing
A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.
How Carl’s Jr. Makes the Most of a 6-Second Mobile Video Ad
Performance Marketing
Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative.
Which Connected Device Is the Next Big Thing in Mobile?
Performance Marketing
Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will [...]
Apple Dominant in Opera Mediaworks Mobile Stats
Performance Marketing
Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and [...]