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Chinese Consortium’s $1.2 Billion Deal to Buy Opera’s Ad Business Falls Through

Performance Marketing

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.


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How Carl’s Jr. Makes the Most of a 6-Second Mobile Video Ad

Performance Marketing

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative.

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Which Connected Device Is the Next Big Thing in Mobile?

Performance Marketing

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will [...]

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Apple Dominant in Opera Mediaworks Mobile Stats

Performance Marketing

Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and [...]