Opera Mediaworks

Chinese Consortium’s $1.2 Billion Deal to Buy Opera’s Ad Business Falls Through

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.

Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not

BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress this week to quantify how big the mobile industry is poised to become.

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion.

AT&T Tests Cross-Screen Advertising With AdWorks

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes DirecTV's advertising operations) has partnered with Opera Mediaworks to offer clients the ability to have the same campaign run across television and mobile.

Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Stoli is trying to get a better feel for mobile advertising—literally.

How Carl’s Jr. Makes the Most of a 6-Second Mobile Video Ad

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative.

Which Connected Device Is the Next Big Thing in Mobile?

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile advertising beyond smartphones and tablets.

Apple Dominant in Opera Mediaworks Mobile Stats

Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and tablets on the market.