One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today.
Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business.
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.
As the online ad industry races toward a full-throated embrace of programmatic ad buying, it's been rocked by a set of serious challenges: