AOL Has Named Tim Mahlman President of AOL Platforms
Performance Marketing
Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today.
Publisher Reach on Facebook Is Down 42%
Performance Marketing
Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone.
Univision Is Going Big on Programmatic Advertising Across All Properties
Performance Marketing
No joke: The Onion is finally going programmatic.
What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It?
Performance Marketing
If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong.
Judge Denies Motion for New Gawker-Hulk Hogan Trial Following Peter Thiel Bombshell
Performance Marketing
Gawker was just handed another loss in court this afternoon, when a Florida state court judge upheld the jury verdict rendered two months ago in the lawsuit from Hulk Hogan.
What’s Causing Vice’s Huge Fluctuations in Web Traffic?
Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last [...]