Clique Media Group’s CEO Outfits Her New Digs With Help From Pinterest
Performance Marketing
Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at [...]
The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality
Performance Marketing
You can't buy me love, but The New York Times just bought Fake Love.
Arianna Huffington Is Leaving The Huffington Post
Performance Marketing
Arianna Huffington is leaving The Huffington Post, a site she co-founded 11 years ago. Her new venture will take her right back to where it all started. I thought HuffPost [...]
Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability
Performance Marketing
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at [...]
How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers
Performance Marketing
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from [...]
Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront
Performance Marketing
Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc.