Returns Are the Final Frontier for E-Commerce Dominance
Performance Marketing
E-commerce has had to overcome several barriers in its relatively short lifespan. (Well, relatively short for a Baby Boomer. But not so much for Millennials and Gen-Zers, who don’t remember [...]
This Hit Destination for Millennial Women Who Want the Best Headlines Resettles in NYC’s Flatiron District
Brand Marketing
Danielle Weisberg and Carly Zakin are a package deal, which is fitting since the duo specializes in packaging news for a coveted audience: millennials. The two best friends and business [...]
Carl’s Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice’s New Gaming Site
Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream [...]
A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal
One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded [...]
Quartz Is Launching Quartzy, an Email Newsletter Focused on Lifestyle and Travel
Performance Marketing
Quartz—the young, inventive, versatile online publication that's built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, travel, art and [...]
Bloomberg Announces New Multiplatform Brand for Tech News
Bloomberg wants to get technology news to you anytime and from anywhere. "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said [...]