What You Need to Know About YouTube’s Subscription Service, YouTube Red
YouTube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today, [...]
Vice Launches Its First Female-Focused Content Hub, Broadly
Performance Marketing
Vice is still not ready to announce its much-rumored linear channel, but the media company unveiled its 11th digital channel today. Broadly is the first Vice site designed for women.
Mashable Uses Vertical Video to Visit the Creator of the Cronut
Performance Marketing
Count Mashable among those to embrace vertical video.
Why David Droga Thinks Facebook and YouTube’s Video War Is Good for Creatives
Performance Marketing
Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting [...]
American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards
Brand Marketing
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
12 Interesting Digital Marketing Stats From the Past Week
Performance Marketing
The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of [...]