online shopping

5 Trends That Are Radically Reshaping Shopper Marketing

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighborhood Kroger, and Amazon and eBay and Overstock sell, well, everything.Who needs retail anymore?

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted.

4 Ways to Catch Robots’ Attention With Your Marketing

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without consulting them—deciding what foods they should eat, what detergent to use, what vacations to take.

Infographic: Millennials’ Surprising Game Plan for Black Friday Shopping

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.

YouTube Wants Viewers to Buy Directly From Product Review Videos

YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos. YouTube CEO Susan Wojcicki made the announcement today during the IAB MIXX Conference at Advertising Week.

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's Hot List as Hottest Shopping Site) has a bigger market capitalization than Amazon and eBay combined and plans to expand further by targeting emerging markets while upping its mobile game.

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company.

Google Upgrades Shopping, Maps Ahead of Holidays

Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google Shopping.

Many Florists Barely Break Even on Valentine’s Day

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the amorous holiday.

People Shopping on Mobile Devices Visit More Sites Than Those on a PC

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs).