Swimming in Amazon Shopping — for the Exotic and Different
Performance Marketing
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river teeming with hungry piranhas, surrounded by nearly [...]
Infographic: How Tech-Savvy Shoppers Spend Their Time Online
Brand Marketing
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy [...]
4 Ways to Catch Robots’ Attention With Your Marketing
Performance Marketing
Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without [...]
Infographic: Millennials’ Surprising Game Plan for Black Friday Shopping
Brand Marketing
With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.
YouTube Wants Viewers to Buy Directly From Product Review Videos
Brand Marketing
YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos. [...]
Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary
Performance Marketing
A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's [...]