Online retail

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.

How Bravo Is Helping Fans Dress Like the Stars of Girlfriends’ Guide to Divorce

Call it the girlfriends' guide to style. With a second-screen experience called The Loobook, Bravo is helping fans of its sophmore series Girlfriends' Guide to Divorce dress just like the stars of the show.

With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers

With the holiday shopping season on the horizon, YouTube is rolling out two products designed to help retailers.

Christmas Shopping Starts in October for 26% of Shoppers

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween.

Amazon Will Open a Pop-Up Store in New York City

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a pop-up shop in the Big Apple in time for the holidays.

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I was fascinated (and mildly traumatized) to browse through a recent Reddit thread called, "What marketing tricks do we unknowingly fall for?" While not all the respondents are experts in pricing strategy or marketing psychology, many of them experience it on the front lines as both shoppers and retail employees. While the whole Reddit post is worth a read, we pulled a few of the more notable tactics that are as insidious as they are inescapable: 1. The Instant Markdown Getty Images Why wait for a holiday sale when you can find big markdowns pretty much any day of the week? Discount retailers and Amazon have made day-one markdowns so common, they're popping up all over. Redditor chriz2fer sums up the tactic pretty simply: "Retail price $139.99. Our price $49.99."   While tantalizing as a customer, all you're really seeing with such a strategy is how far below MSRP a retailer is willing to go while still turning a profit. As we saw with popular fashion delivery service Stitch Fix recently, retailers who offer steep discounts and source products from the same wholesalers can be a risky proposition.

JCPenney Returns to Sales Strategy Online, but Struggles Persist

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports t

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of a same-day delivery service.

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.

Amazon, Advertising’s Sleeping Giant, to Awaken in 2013

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond.