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Could Tumblr Save Web Publishing?

Performance Marketing

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of [...]


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Rise of the Machines, on the Web

Performance Marketing

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA [...]

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Fast Chat: Forbes President and CEO, Mike Perlis

Performance Marketing

Forbes likes to think of itself as a 95-year-old startup.

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BuzzFeed Makes First Acquisition, Buys Kingfish Labs

Performance Marketing

With so much focus on its editorial endeavors, BuzzFeed keeps it fairly quiet on the product and development side.

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The Verge Sets Traffic Record With iPhone Intro

Performance Marketing

Any Web editor will tell you that iPhone rumor stories are traffic godsends. So in anticipation of the iPhone 5 announcement yesterday, tech sites braced for mammoth traffic and took [...]

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BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web

Performance Marketing

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the [...]