Could Tumblr Save Web Publishing?
Performance Marketing
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of [...]
Rise of the Machines, on the Web
Performance Marketing
When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA [...]
Fast Chat: Forbes President and CEO, Mike Perlis
Performance Marketing
Forbes likes to think of itself as a 95-year-old startup.
BuzzFeed Makes First Acquisition, Buys Kingfish Labs
Performance Marketing
With so much focus on its editorial endeavors, BuzzFeed keeps it fairly quiet on the product and development side.
The Verge Sets Traffic Record With iPhone Intro
Performance Marketing
Any Web editor will tell you that iPhone rumor stories are traffic godsends. So in anticipation of the iPhone 5 announcement yesterday, tech sites braced for mammoth traffic and took [...]
BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web
Performance Marketing
Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the [...]