4 Print-Centric Assumptions Publishers Should Avoid Online
In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few [...]
Business Insider’s Slideshows Are Now Ads, Too
Performance Marketing
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows.
Press+ Study Finds Digital Subscription Prices Rising, Meters Dropping
Performance Marketing
Can newspaper publishers shift to a paid online model without giving up traffic and its associated ad revenue? A new release of data from publishing e-commerce platform Press+ suggests they can.
The Real Problem With The Atlantic’s Sponsored Post
Performance Marketing
The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a
Jim Cramer’s TheStreet.com Faces Accounting Fraud Charges [Updated]
Performance Marketing
Digital finanical media company TheStreet—as well as three of its executives—have been charged by the Securities and Exchange Commission with accounting fraud for filing false financial reports and reporting fraudulent [...]
Great Hill Partners Acquire SheKnows.com
Performance Marketing
SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies.