Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore.
Since launching in September, Lenny Letter, the feminist newsletter founded by Girls creator and star Lena Dunham and the HBO series' showrunner, Jenni Konner, has attracted considerable buzz.
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into the digital publisher's hat if they don't have to see those godforsaken ads.
Tumblr CEO David Karp announced late last night that his Storyboard division—a collection of writers and editors hired in the last year to highlight its content—has already reached the end of its rope.
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows.
Can newspaper publishers shift to a paid online model without giving up traffic and its associated ad revenue? A new release of data from publishing e-commerce platform Press+ suggests they can.
The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a
Digital finanical media company TheStreet—as well as three of its executives—have been charged by the Securities and Exchange Commission with accounting fraud for filing false financial reports and reporting fraudulent payments to a subsidiary group.
SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies.
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water,