online publishers

2-Year-Old Bustle Launches a New Site That Will Cater to Millennial Moms

Coming off a successful first two years, female-skewing website Bustle is expanding into territory it believes is underserved: millennial mothers. Bustle today took the wraps off a new stand-alone property called Romper.

6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel.