Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers
Performance Marketing
Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from [...]
Acxiom Gives Consumers Control of Their Data
Performance Marketing
Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and [...]
California Poised to Get Do Not Track Disclosure Law
Performance Marketing
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes [...]
Peter Swire Quits Group Tasked With Creating Out Do Not Track Standard
Performance Marketing
When the World Wide Web Consortium's tracking protection working group, which is tasked with coming up with a Do Not Track browser standard, last met in July, the group was [...]
Facebook Settles Class Action Lawsuit Over Sponsored Stories
Performance Marketing
Facebook has finally settled a class action lawsuit over the way it shared "likes" of advertisers in sponsored stories without getting users' permission. In an order filed yesterday in San [...]
Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers
Performance Marketing
Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.