Markey, Barton Bring Back Do Not Track Kids Bill
Performance Marketing
Sen. Ed Markey (D-Mass.) and Rep. Joe Barton (R-Tex.) aren't giving up on passing legislation to extend online and mobile privacy protections to teens 13 to 15. On Thursday, the [...]
Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]
Performance Marketing
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The [...]
Cross-Device Tracking Could Be Next Privacy Target in DC
Performance Marketing
The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.
DAA to Convene New Do Not Track Group [Updated]
Performance Marketing
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work [...]
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Brand Marketing
Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized.
Google Might Want to Rethink Scanning Gmail
Performance Marketing
Google may want to rethink delivering targeted ads based on email scans. A federal judge this morning declined Google's request to dismiss a class action lawsuit that alleged Google's scanning [...]