The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries
Brand Marketing
Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content [...]
Google Positions Itself as a Leader in Fighting Web Piracy
Performance Marketing
Google is going all-out to change any perception that it is soft on copyright infringement. In a new 25-page report released Tuesday, Google took great pains to describe its anti-piracy [...]
White House Copyright Czar Steps Down
Performance Marketing
Victoria Espinel, the nation's first copyright czar, stepped down from her role four years after she was confirmed as the U.S. intellectual property enforcement coordinator. Her last day was Friday.
Washington Insider Named New NBCU Counsel
Performance Marketing
Washington, D.C. insider Kimberley Harris was named evp and general counsel for NBCUniversal, freeing up Rick Cotton to concentrate on anti-piracy policy and advocacy as senior counselor for IP protection.
Ad Nets Adopt Best Practices to Stop Online Piracy
Performance Marketing
Google, Yahoo and six of the nation's largest ad networks have committed to a set of best practices aimed at stopping online piracy and counterfeiting by cutting off the flow [...]
White House Pushes More Voluntary Actions to Protect IP
Performance Marketing
The White House intends to reach out to search engines, data storage services, and domain-name registrars to adopt a set of best practices for protecting U.S. intellectual property. The action [...]