Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content piracy.
Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material.
Are search engines really to blame for facilitating pirated movies and other media? The debate began anew this morning with data generated by piracydata.org, a new website from the Mercatus Center, which points a finger at content distributors for not giving fans legal online options.
Search engines, especially Google, are likely to feel the heat later today when a House subcommittee holds a hearing reviewing the voluntary efforts by the Internet ecosystem to combat Internet piracy.
Despite the best efforts of Internet service providers, advertisers and ad networks to stop copyright infringement on the Internet, piracy is still a runaway train.
Google is going all-out to change any perception that it is soft on copyright infringement. In a new 25-page report released Tuesday, Google took great pains to describe its anti-piracy solutions and provide statistics quantifying its results.
Victoria Espinel, the nation's first copyright czar, stepped down from her role four years after she was confirmed as the U.S. intellectual property enforcement coordinator. Her last day was Friday.
Washington, D.C. insider Kimberley Harris was named evp and general counsel for NBCUniversal, freeing up Rick Cotton to concentrate on anti-piracy policy and advocacy as senior counselor for IP protection.
Google, Yahoo and six of the nation's largest ad networks have committed to a set of best practices aimed at stopping online piracy and counterfeiting by cutting off the flow of ad revenue to rogue sites.
The White House intends to reach out to search engines, data storage services, and domain-name registrars to adopt a set of best practices for protecting U.S. intellectual property. The action item was one of many outlined in the Administration's 98-page annual report on IP enforcement.