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Report: YouTube to Acquire Twitch for $1 Billion

Performance Marketing

By Michelle Castillo

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.

Brand Marketing

Spil Games Introducing New Targeted Video Ad Strategy

By Michelle Castillo

Performance Marketing

Microsoft Punishes Xbox Gamers Over Dirty Words

By Garett Sloane

Performance Marketing

App Lets Fans Play New Call of Duty Game With Their Sports Heroes

By Melissa Hoffmann

Convergent TV

Chris Bosh Has a Media Plan

By Emma Bazilian