While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real.
On a Sunday afternoon recently in New York's Bryant Park, three men were sitting outside talking about the woes of dating. "I found my soul mate, but then swiped left in hopes of finding a better looking soul mate," one joked.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times.
Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at agency BBH. The agency's interns, participating in the Barn program, used the app to post pictures of dogs that need homes.
Remember Hot or Not, the skin-deep site where you could judge a person by their picture and score their appearance on a scale of one to 10?
Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media playbook pioneered by a single man in Phoenix.
Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on Tinder, the hot-or-not-style dating app, and said he's now matched with more than 2,000 women.
Craigslist personals haven't been the same since the spambots and professional escorts moved in, but now there's Collective Love, a service that can help us remember the site's glorious, incomprehensibly written past.