Undertone Releases Responsive Design Cross Platform Ad Format
Performance Marketing
As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without [...]
Yahoo Goes Native With In-Stream Home Page Ads
Performance Marketing
Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on [...]
Google Looks to Push Mobile In-Store Shopping, Tablet-First Design
Performance Marketing
As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of [...]
Google Analytics Adds Conversion Funnel Benchmarking Tool
Performance Marketing
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time [...]
Google’s Future Lies in Glass and Fiber, Present Is In Ads
Performance Marketing
The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent [...]
Twitter Looks to Emulate Google With Keyword Ad Targeting
Performance Marketing
The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against.