Mobile Will Push Digital Ad Dollars Past TV by 2019
Performance Marketing
The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.
Google’s Latest Role: The Cookie Monster
Performance Marketing
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group [...]
Outbrain Adds $35M in Latest Fundraising
Brand Marketing
Outbrain just picked up $35 million to keep churning out its signature viral advertising links.
Startup Asks Users Whether Ads Featuring Real Articles Work
Performance Marketing
InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure [...]
IAB Study: Online Ad Revenue Continues Double-Digit Growth
Brand Marketing
Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, [...]
NPR’s New Ad Unit Falls Somewhere Between Banners and Native
Brand Marketing
NPR is trying to better the banner ad.