Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is [...]
Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability
Performance Marketing
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at [...]
Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)
Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how [...]
Ad Blocking: What Readers Think – And Three Tips Publishers Can Use
Over the last year, ad blocking software has transformed digital publishing. Readers are using ad blockers in rapidly increasing numbers, creating a ripple effect across the industry — some would [...]
The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries
Brand Marketing
Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content [...]
How James Murdoch Thinks the Ad Industry Should Innovate
Brand Marketing
James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands [...]