F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities
Performance Marketing
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and [...]
Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)
Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how [...]
Veenome Releases YouTube Analysis Tool for Brands
Performance Marketing
To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.
The Bloombergization of Online Advertising
Performance Marketing
A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.
What Part of a Web Page Gets the Highest Viewership?
Performance Marketing
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web [...]
Online Advertising Remains Red Hot
Performance Marketing
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers annou