One Direction is going on hiatus beginning in March, and they apparently can't wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized the day: Working with J. Walter Thompson, it posted a tweet that uses the 1D news to build on its longtime "Have a break" slogan:
While it's probably not shocking that StubHub's top selling music ticket of the year was One Direction, numbers two and three may surprise.
Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image as the go-to nightlife place for of-the-drinking-age millennials.
For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes, shoppers typically get coupons or rewards weeks later, but a new program with Mondelez International and mobile app QuizUp aims to speed up the coupon-redemption process by going digital.
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads debuted, per comScore.
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on Kik, the Canadian mobile messaging service with 95 million registe
Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show.
VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was broken a few weeks later by One Direction, whose video for “Best Song Ever” scared up 12.3 million views in one day.
Age 53 Accomplishments Host of Kenny Mayne's Wider World of Sports on ESPN.com; weekly contributor to Sunday NFL Countdown Base Seattle