Omniture

How Google’s Ad Tech Stacks Up

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from advertiser to publisher.

Analytics Startup Mixpanel Says Competitors Missing Metrics

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in 2009 with backing from high-profile startup incubator/accelerator Y Combinator.

Adobe Buys Ad Platform Auditude

Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing.