Meet the 12 Most Successful Media Agency Execs in Southern California
Brand Marketing
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much [...]
McDonald’s Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years
Brand Marketing
McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett.
The Agency Review Frenzy Shows No Sign of Stopping. Here’s Who’s Winning
Brand Marketing
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by [...]
AT&T Consolidates Its Creative and Media Business with Omnicom
Brand Marketing
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative [...]
Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery
Brand Marketing
The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South [...]
Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies
Brand Marketing
In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly [...]