BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer
Agencies
Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters.
How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Agencies
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the [...]
Advertising Leaders Predict a ‘Period of Uncertainty’ Following Trump’s Surprise Win
Brand Marketing
Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.
Is Crowdsourcing Turning Creative Directors Into Curators?
Brand Marketing
"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond [...]
How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side
Brand Marketing
The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two [...]
These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves
Brand Marketing
New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own [...]