OMD Has Been Selected the Global Media Agency of the Year [Updated]
Brand Marketing
Steady are the hands that guide OMD.
Omnicom Media Group and Salesforce Will Build Social Marketing Tools
Performance Marketing
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.
The Marketer’s Guide to Reaching Millennials
Brand Marketing
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to [...]
Danone Global Media In Play
Brand Marketing
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources.
Nordstrom Launches First Work From Mekanism
Brand Marketing
There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom.
Agency of the Year: PHD
Brand Marketing
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big [...]