5 Agency Leaders on Which Industry Changes Keep Them Up at Night
Brand Marketing
As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but [...]
Which World Cup Sponsors Are Resonating With Fans?
Brand Marketing
As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening, [...]
Facebook Video Ad Tools Hold Promise for Targeted Views
Performance Marketing
Facebook video spots are getting new interactive components meant to drive more views for brands.
Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]
Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
Instagram Video Ads Are Coming Soon
Performance Marketing
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, [...]