Omnicom Media Group
The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South Africa. Patterson was killed after an altercation with a group of individuals who followed him into his garage in an apparent attempt to steal his car. He is survived by his wife Sonja.
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.
Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz has bundled the four markets into a single media region to yield greater efficiencies. Spending across that region tops $75 million, according to a source close to the process.
Unilever has consolidated all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch.
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.