Publicis Groupe Looking to Buy Ad Tech Firm Criteo
Performance Marketing
Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.
Johnson & Johnson Shifts Media Buying Business to OMD
Brand Marketing
In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago.
IPG CEO Michael Roth Defends His Pay
Brand Marketing
Interpublic Group CEO Michael Roth today defended his compensation as mid-tier compared to his competitors.
Publicis Says Inequality Doomed the Company’s Union With Omnicom
Brand Marketing
Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit.
Omnicom Says Cultural Differences With Publicis Were Significant
Brand Marketing
Omnicom Group CEO John Wren acknowledged this morning that the corporate differences between his company and Publicis Groupe were greater than he expected, as he explained to industry analysts why [...]
Publicis and Omnicom Call Quits on Merger
Brand Marketing
What were they thinking in the first place?