For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
Performance Marketing
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry [...]
McDonald’s Narrative Runs Across Facebook, Twitter, Instagram, YouTube
Performance Marketing
McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got [...]
Omnicom Media Group and Salesforce Will Build Social Marketing Tools
Performance Marketing
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.
Is It Better to Buy an Agency or Grow Organically?
Brand Marketing
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions.