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These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

Brand Marketing

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own [...]


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How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

Brand Marketing

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]

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As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range ‘From Hobo to GQ’

Performance Marketing

When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations [...]

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An L.A. Agency’s Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Brand Marketing

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits.

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As Meerkat’s User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Performance Marketing

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated

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This L.A. Agency Takes on the California Drought

Brand Marketing

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore.