Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
Accounts in Review: SunTrust Hires a New Lead Shop
Brand Marketing
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below [...]
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]
Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Johnson & Johnson’s Media Search Excludes the U.S.
Brand Marketing
Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending [...]
Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers
Brand Marketing
One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]