Omnicom Adds Ancestry.com to Continue Winning Streak
Brand Marketing
Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. [...]
Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December
Brand Marketing
Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour [...]
Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3
Brand Marketing
In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores [...]
McDonald’s Launches Anti-Hunger Ad for the UN’s World Food Programme on Peace Day
Brand Marketing
McDonald's apparently had its own plans for Peace Day.
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]
To Rebrand for Generation Xers, TV Land Ditches Nostalgia
Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like [...]