Olympus

Here’s Why the Tribeca Film Festival Created an Award to Recognize Branded Content

The Tribeca Film Festival today announced finalists for its first branded content award. That's right—even New York's sought-after film festival is championing the marriage of entertainment and advertising.  

This Week’s Must-Haves: a Friendly Robot That Teaches Kids to Code

This week, the Adweek staff is highlighting glowing sneaker clip-ons, a denim trucker jacket and an umbrella that syncs with your smartphone. Take a look! 

JCPenney One of 10 Brands Predicted to Die in Next Year

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition.

Olympus spot perhaps a bit too impressive?

The reveal in this Mullen ad for the Olympus PEN camera explains its preceding pastiche of oddball imagery. However, it is kind of a tease. As commenters have pointed out, […]