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Who Is Elena Delle Donne?

Convergent TV

Elena Delle Donne is a stud on the hardwood. She was the 2015 WNBA MVP, and the 2013 WNBA Rookie of the Year, earning these accolades as a member the [...]


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When Olympics Hero Simone Biles Met Her Crush, Zac Efron, the Internet Went Kablooey

Performance Marketing

Simone Biles was already one of the biggest stars of the 2016 Olympics, thanks to the gymnast's high-flying

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Olympic Roundup: After One-Day Slump, Team USA Bounces Back to Gold

Brand Marketing

Team USA continues to have more 2016 medals (84) than any other country at the Summer Olympics in Rio, and the country quickly broke its one-day gold drought. Here's what [...]

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How Usain Bolt’s Victorious Grin Helped the Olympian Race Past Everyone on Social Media

Performance Marketing

There were plenty of memorable moments on Monday from the Summer Olympics in Rio de Janeiro, and media technology player 4C looked at the news that garnered the most combined [...]

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Who Is Tiffany Alvord?

Convergent TV

Like the athletes in Rio, Tiffany Alvord dreamed as a girl of one day becoming an Olympian. In her case, it didn't happen. But she is part of NBC's massive [...]

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Like Shaunae Miller’s Dive, Broadcast Ratings Also Fell on Monday

Convergent TV

NBC's Monday night Olympics coverage was highlighted by Shaunae Miller's 400-meter gold medal victory. The win was a controversial one, with Miller making a desperate lunge at the finish line [...]