Olympics

Budweiser Ending Olympic Sponsorship After 32 Years

After sponsoring the U.S. Olympic team since 1984, Anheuser-Busch InBev is ending its partnership with the U.S. Olympic Committee. The sponsorship had spanned 16 Olympic games.

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London.

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.

Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops

Disgraced Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros.

Which Olympic Marketers Spent the Most on TV and Digital Ads?

Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended on Sunday. DirecTV, with 17 ads, was the only individual company to run more spots.

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to many of sports' most compelling figures.

Nike’s ‘Unlimited’ Series About Everyday Athletes Was the Most Remembered Olympic Ad

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW.Collectively, the ads generated 3.5 billion impressions. The company's data includes online surveys as well as traffic stats about Google searches.

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms.

Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.