Olympic Games

5 Things Marketers Can Do to Get in Shape for the Olympics … in Japan

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on.

Nike Boosts Brazil’s Morale After World Cup by Looking Ahead to the Olympics

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for their next global event: the 2016 Olympics.

Before Life as Call Girl, Olympic Runner Starred in Controversial Nike Ad

A three-time Olympian and star of a controversial Nike ad from the 2000 Summer Games has recently been living a double life as a high-price call girl, according to a new investigative report by The Smoking Gun and her own admissions on Twitter. Suzy Favor Hamilton competed unsuccessfully at the 1992, 1996 and 2000 Olympics, and it was during her last appearance at the games that Nike chose her to star in the horror-themed spot shown below. Confronted in a cabin by a Jason Voorhees-esque slasher, half-dressed Hamilton successfully escapes by outlasting the killer in a sprint through the woods. The ad was pulled by NBC after reportedly sparking thousands of complaints for making light of violence against women, although the spot probably wasn’t too popular with parents of young children watching the Olympics, either. "Maybe the image of a guy in a hockey mask out to kill a woman is too disgusting to be on TV," Adweek critic Barbara Lippert noted at the time. "But as I recall, that's never stopped NBC from running commercials promoting Friday the 13th or Scream." Hamilton previously had appeared in a Pert Plus ad, which you can see after the jump. According to her website, Hamilton has also appeared in ads for Reebok, Clairol, Oakley, Kikkoman Foods, Nordic Track, Viactiv Calcium Chews. A popular public speaker and real estate business owner, Hamilton hasn’t exactly fallen on hard times. Instead, she responded to The Smoking Gun’s report by telling her shocked fans that her decision to become a high-class Las Vegas escort was “very much related to depression.” Photo credit: The Smoking Gun.

London 2012: NBC on Record Ratings Pace

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers.