Royal Canin Turns to McKinney for Branding
Brand Marketing
Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag.
Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Whole Foods Market
Brand Marketing
Uptight about making that perfect Martha Stewart Thanksgiving dinner? Relax. Imperfection can be as appetizing as those unsprayed apples and papayas at Whole Foods.
The Spot: Buying Target’s Story
IDEA: Attracted to each other but still seeing other people, online video content and commerce are the bumbling main characters in their own romantic comedy. They've flirted for years, and [...]
Animals and Aging Baseball Greats Sing for the Minnesota Lottery
Creativity
You know that dream you have after eating too many corn dogs at the ballpark—the one where animal puppets play banjos, washboards and jugs as they sing the praises of [...]
Panera Bread Briefs 4 Contenders
Brand Marketing
The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York.