This Tourism Campaign’s ‘No Beachside Honeymooners’ Rule Boosted Belize’s GDP
Brand Marketing
Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of [...]
Belize Thanks Journey’s Keyboardist for Visiting by Recording ‘Don’t Stop Beliezin’
Creativity
You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about [...]
Publicis Kaplan Thaler Wins Red Lobster
Brand Marketing
Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April.
Northwestern Mutual Picks a New Lead Agency
Brand Marketing
Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media.
What Type of Agency Will Own Social Media Marketing?
Brand Marketing
Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.
Olson Engage Nabs Sharp Electronics’ Social Business
Brand Marketing
Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.