Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.
In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples.
What's just as important to advertisers as the Super Bowl? The Puppy Bowl, of course. The Animal Planet event has now run for 11 "seasons," and this year's sponsors include Bissell, Geico, Dairy Queen, Disney's Zootopia, Hershey, Pedigree, Sheba, Subaru and The Secret Life of Pets. All of these brands want to make the most of their furry opportunity, and Bissell tapped Olson in Minneapolis (the same agency behind the recent Marhsawn Lynch Skittles home shopping stunt) to make canine magic happen.
As consumer interest in tea grows—four out of five U.S. consumers drink tea, according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big opportunity to drive awareness.
Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and technology solutions to government and commercial clients.
You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what a fantastic experience it was.
Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April.
Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media.
Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.
Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.