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How Jeep’s CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Brand Marketing

By David Gianatasio

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message.

Brand Marketing

How Olivier François Is Fixing Fiat for Its Return to America

By David Gianatasio

Brand Marketing

Coke, Chrysler, Walmart Lean Into Larger Causes

By Andrew McMains

Brand Marketing

Chrysler Goes From Eminem and Clint to Ron Burgundy?

By Andrew McMains

Brand Marketing

Chrysler Comeback Kid Wins Adweek Honor

By Robert Klara