olivier francois

How Jeep’s CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message.

How Olivier François Is Fixing Fiat for Its Return to America

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony” to pop the hood. Olivier François was available for—and as it has turned out, quite up to—the job.

Coke, Chrysler, Walmart Lean Into Larger Causes

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference.

Chrysler Goes From Eminem and Clint to Ron Burgundy?

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy?Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.

Chrysler Comeback Kid Wins Adweek Honor

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012.