Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.
Would you eat a dish designed by a 13-year-old? Olive Garden is hoping so. The restaurant chain is partnering with Fox's MasterChef Junior to add new items to its menu, with the help of Logan Guleff, the winner of the show's second season. Fox will announce the program on Friday's episode.
With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations, the brand is bringing that relationship to an end.
Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and Doc Brown arrive in the present straight from the 1980s.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
You might think of Olive Garden as a conventional family restaurant, a little on the vanilla side, that sits somewhere near the Best Buy in suburbs across the country. You'd be wrong. It's a dope establishment straight outta Compton. And just so you know, Holmes, the breadsticks are killer.
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]
Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to Kantar Media. Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.
Olive Garden's advertising has long been distinguished by its unlimited blandness, which some might argue is a decent representation of the food there. But during NBC's Red Nose Day telethon Thursday night, viewers will get a very different look at the Olive Garden brand promise, via this 60-second spot from Grey New York.