How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy
Creativity
Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really [...]
The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Brand Marketing
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably [...]
By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?
Brand Marketing
For years, Old Spice has used quirky spokespeople—robots, moms,
Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans
Brand Marketing
For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, a
Old Spice Creates a Loony Sci-Fi ‘Choose Your Own Adventure’ Game on Instagram
Creativity
Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose Your Own Adventure" social game for Old Spice, filled with robots, retro monsters and [...]
The ‘Great Concoction’ of Creatives, Marketers and Open Minds Is What Makes Cannes Work
Brand Marketing
Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues [...]