Bad Grammar Are Bad for Branding
Brand Marketing
Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands' [...]
Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time
Brand Marketing
Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer.
Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday
Performance Marketing
Bitcoin’s ups and downs in terms of marketplace prices have been well documented in recent weeks.
Ad of the Day: Melissa McCarthy Is Game for Old Navy’s Black Friday Campaign
Brand Marketing
Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever.
Millennials With Kids Are Not as Coddled and Image Conscious as You Think
Brand Marketing
America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by [...]