Brands’ Next Big Celebrity Deals May Be With Social Media Stars
Brand Marketing
Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand [...]
PacSun, StyleHaul Partner in Back-to-School YouTube Campaign
Performance Marketing
Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators.
Would You Tweet for These Flip-Flops?
Brand Marketing
Are street-based vending machines key to taking social commerce mainstream?
Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy’s Back-to-School Musical
Brand Marketing
Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music [...]
Amy Poehler’s Newest Job for Old Navy? World’s Worst Spelling Bee Moderator
Creativity
Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee.
4 Brands Using Twitter Video for Extended Storytelling
Performance Marketing
Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned.