Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.
Amy Schumer may be the world's worst babysitter, but she will take her nephew and niece back-to-school shopping at Old Navy. A new 60-second ad marks the star's debut for the clothing chain as its spokescomic. In it, she demonstrates her total ineptitude at looking after children, like feeding her charges by slopping milk into a box of cereal, and handing them each a fork. Luckily, she knows enough to call some cool kid and get his advice on where to take them to buy clothes. Unluckily, she sweeps them out of the house without finding them shoes to wear—and knows too little to avoid making a total fool out of herself.
It's been almost three years since the infamous racist backlash to the Cheerios commercial with the interracial family, and brands are still getting heat when they broadcast images of diversity. But these days, the brands always seem ready for the haters—and as often as not, they use their vitriol against them.
Hot off that Snoop Dogg robbery ad with Julia Louis-Dreyfus and Kumail Nanjiani, Old Navy and Chandelier Creative have put a new creative duo in another improbable situation.
Julia Louis-Dreyfus scores some new co-stars in her latest for Old Navy, and the ensemble suits her well. The Veep and Seinfeld actress ties up rapper and marijuana poster boy Snoop Dogg in an attempt to strip him of a million dollars in this heist-themed ad for Old Navy's Black Friday sweepstakes, which promises the same sum for its prize. Her getaway driver? Comedian Kumail Nanjiani, whose credits include Silicon Valley.
Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales.
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the No
Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand affiliations.