Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far
Performance Marketing
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.
Julia Louis-Dreyfus Tries Robbing Snoop Dogg in Old Navy’s Wacky Black Friday Campaign
Julia Louis-Dreyfus scores some new co-stars in her latest for Old Navy, and the ensemble suits her well. The Veep and Seinfeld actress ties up rapper and marijuana poster boy [...]
Ad of the Day: Julia Louis-Dreyfus Is an Insanely Overbearing Mom in Her Best Old Navy Ads Yet
Brand Marketing
Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales.
Instagram Unleashes a Fully Operational Ad Business
Performance Marketing
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is [...]
24 Hours in Advertising: Tuesday, May 19, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Brands Target the Homebound and Blizzard-Bored With Flash Sales
Brand Marketing
Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the No