Old Milwaukee

Infographic: a Historical and Data-Driven Look at Will Ferrell’s Branding Genius

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.

Will Ferrell Smooches His Way Through Another Old Milwaukee Super Bowl Ad

Go Daddy's Super Bowl ad with Bar Refaeli and Jesse Heiman wasn't the only one to feature lots of disturbingly unlikely necking.

Top 10 Commercials of the Week

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got a chance to become real-life James Bonds. 

Top 10 Commercials of the Week


Will Ferrell’s Old Milwaukee Ads Land on Swedish TV

Old Milwaukee's Will Ferrell campaign keeps getting weirder, and that's not a bad thing. After airing low-budget ads in Davenport, Iowa, Terre Haute, Ind., and Milwaukee itself last year, and then doing that great Super Bowl spot that ran only in North Platte, Neb., the comedian has gone international—appearing in at least four ads now airing in Sweden, of all places. Homemade footage of the spots was uploaded to YouTube three weeks ago; Funny or Die pointed them out today. ("Sweden's Twitter account just posted this Will Ferrell spot that's only airing on Swedish television. It's the best," said the Facebook update.) In one spot, Ferrell can't stop laughing about a sign that says "Infart." In another, he's out boating with a Swedish beauty—and is actually speaking Swedish. "This is my boat. This is my woman. And this is my beer. Old Milwaukee. It's all right," he says, according to Slate, which also points out that Ferrell is married to a Swedish actress, Viveca Paulin. Ferrell's official explanation for why he's involved in the quirky campaign? "I just love a good, crappy beer." Check out the four new spots below. Next stop for this campaign: the moon.

Old Milwaukee Makes Funny Ads. Too Bad No One Can Find Them

Old Milwaukee has the most random approach to putting its content online. The classic Will Ferrell spots from last year mostly appeared as amateur uploads (although an HD version of the brand's hilarious, extremely limited-release Super Bowl spot did eventually surface). Later, the brand moved on to Jose Canseco—airing a handful of spots in Kansas City in July, during that city's hosting of baseball's All-Star Game. Once again, the ads popped up as amateur uploads on YouTube. (They all seemed coordinated, though, and looked similar—suggesting maybe it was an inside job.) Now, two months later, the brand has suddenly uploaded the Canseco stuff—including one spot we hadn't seen—to its YouTube account. (It also sent out an eight-week-late tweet as well.) The YouTube page also features another new-to-us video, "Pass Me a Beer," featuring two guys hilariously throwing beers around in increasingly absurd ways. That clip, created in June (it appeared on Funny or Die as well, with which Old Milwaukee has a partnership), asked people to show off their own beer-throwing skills. But the dedicated Facebook app has a piddly 13 entries. If Old Milwaukee wants more engagement with this decent content, it might want to make it easier for people to find. More Canseco spots after the jump.

Jose Canseco Celebrates Not Cheating in Old Milwaukee Ads

After airing a handful of great Will Ferrell ads in a few small cities last year (and one more during the Super Bowl in a single Nebraska town), it appears Old Milwaukee is back with another amusing, hypertargeted campaign—this time centered around Major League Baseball's All-Star Game. At least two spots aired last night during the Home Run Derby—apparently only in Kansas City, which is hosting this year's game—starring none other than Jose Canseco. In a couple of inspired little riffs, Canseco uses the time to reflect on baseball, and likens its comeback from the steroids era to Old Milwaukee's comeback after years in the proverbial wilderness. "Some of us dragged the sport through the mud," Canseco says in one spot. "Some of us had the stones to admit it. Some of us did not. But baseball was bigger than a few rotten apples. It's back. Just like this little beer here. Old Milwaukee." In the second spot, Canseco congratulates the Kansas City Royals for falling on hard times after 1985—proof, he suggests, that the team wasn't cheating like the rest of baseball. He then fumbles opening the can, recalling Ferrell's comical poor timing in the Super Bowl ad. Just like the Ferrell spots did, these ads are popping up on YouTube as amateur-seeming uploads. But don't be fooled—it's all part of the game. Well played again, Old Milwaukee. Second spot after the jump. UPDATE: Looks like there was a third spot, in which Canseco swings a bat and crushes an Old Milwaukee can. Posted after the jump as well.

The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack.

Will Ferrell on Old Milwaukee: ‘I Just Love a Good, Crappy Beer’

Will Ferrell has never really explained his hilariously random Old Milwaukee ads, which began airing in Davenport, Iowa, in December and culminated with a Super Bowl spot that ran only in North Platte, Neb. (There were stops along the way in Terre Haute, Ind., and Milwaukee itself.) Now, The Onion's A.V.

Old Milwaukee Airs Will Ferrell Super Bowl Ad in North Platte, Neb.

Will Ferrell's series of local Old Milwaukee ads—which were shot and aired only in Davenport, Iowa, Terre Haute, Ind., and Milwaukee—was one of the funnier and more peculiar campaigns of 2011. So, it's nice to see the pairing add a Super Bowl commercial last night.