Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video
Performance Marketing
When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely [...]
Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life
Brand Marketing
While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception.
Damian Kulash and OK Go Seek Brand Partner for a Year of Crazy Adventures
Brand Marketing
CANNES, France—OK Go, the band that makes cool stuff with brands, is looking for a partner. Having worked with Chevrolet, Google, Samsung, State Farm and others on their inventive and [...]
OK Go Smacks 1,157 Instruments with a Chevy Sonic
Creativity
You may have noticed OK Go briefly appeared in one of the Chevy commercials during the Super Bowl, and then showed up in an extended trailer for their new video [...]
OK Go and Google Dance to HTML5 in New Music Video
Creativity
Oh, hi there, spandex-clad crotches. There sure are an awful lot of you staring at me from my computer screen. You'd like to crouch down for a slightly more intimate [...]
OK Go adds TV to its potent marketing soup
Creativity
OK Go, those spunky ninjas of online marketing, have put out another one of their reliably viral all-in-one-take music videos, this time with dogs and jumbo-cup stacking. But now they're [...]