Ad of the Day: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted
Brand Marketing
How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, [...]
Lufthansa, British Airways Launch Global Reviews
Brand Marketing
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare [...]
Dobak Named New Ogilvy West Chief
Brand Marketing
Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship.
OgilvyOne Nabs Weight Watchers’ Digital Account
Brand Marketing
Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled [...]
Three Brands That Used Data to Transform Their Media Strategies
Brand Marketing
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day.
British Restaurant Bakes Customer Stories Directly on Its Dinner Plates
Creativity
In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the [...]