How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.
This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.
CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London e-commerce consultancy Seven Seconds, to form a joint venture to handle the additional work.
Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get women to love their bodies? Marie Claire Australia asked six shops to try—OgilvyOne, Publicis Mojo, M&C Saatchi Australia, Airborne, Whybin\TBWA and DDB Group Sydney. Each produced a print ad on the topic. You can see all of them here. OgilvyOne's entry, above, is probably the most striking and memorable. Several of the others are interesting, too, although as a whole, it goes to show how the topic is a tough one to tackle in a single print ad. See the text from the OgilvyOne ad below.
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is the incumbent on the Lufthansa account and is defending, according to sources. The carrier spends an estimated $90 million in media worldwide each year.
Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship.
Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the account for nearly 12 years.
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day.
In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the Internet and baking the best ones into Dishoom's dinner plates—each one nicely designed in a way that fits that particular story. The campaign draws on an ethnic tradition. Dishoom is an Irani café—styled after similar cafés opened in India in the 19th century by Iranian and Persian immigrants. The sharing of stories over food was a big part of the Iranian café tradition (and restaurant tradition generally). OgilvyOne started the campaign with 80 plates featuring the personal memories of Irani cafés from the older generation in Bombay and the U.K. See some examples below. Now, new visitors are being asked to contribute. "Crazy and unusual anecdotes are very much encouraged!" says the site. "Tell what you used to do—whether it was hanging out with friends, dating, bunking off, doing business deals, finding inspiration. Tell us how the food tasted, the conversations you overheard, how the place felt, the more personal your stories the better." Via Creative Review.